Journalism Content & Style: How to Write & Sound For Impact
Friday, Sept. 19, 2008: 10:00 AM - 11:15 AM, 221
You'll learn why substance and clarity trump flash and flair in the battle for readers. This session will teach you how to give your writing the power, lively freshness, style and needed to win hearts and minds. We'll talk about how you can focus your writing to a specific audience, how broadcast, print and website writing differ and why; and how you can use this knowledge to better target specific groups. We'll also examine the rhythms, structure, and succinctness of superior writing and provide you with examples of how the best writers make people see instead of just read. Participants
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