Getting Mainstream Media Attention: How to Reach Out to Journalists
Friday, Sept. 19, 2008: 3:30 PM - 4:45 PM, 221
In a crowded online world, how does an independent blogger stand out and be heard? Being cited, quoted, published or used as a source by mainstream media is a significant way to build a larger and wider audience. We will review the basic selection techniques of how journalists deem someone an "approved source" or expert; we discuss how bloggers can enter the Rolodex of reliable sources for major media. Second, we show ways to have blog content picked up by traditional media, from blasting out a press release to writing and submitting an op-ed to contacting and working with mainstream reporters on stories. Finally, we will look at the ethical issues that affect how your blog is perceived by mainstream media. Participants
See also:
Sept. 21 at 11:00 AM: POLITICAL BLOGGING: On the New Media Trail
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