Neil has over two decades of experience in public relations, positioning and thought leadership with startups and Fortune 500s. His agency, Vineberg Communications (http://vinebergcommunications.com), is a technology public relations boutique based in San Francisco and New York. His clients include Jaiku, Webshots, Jaduka, Arrowsight, Eco-Safe Systems, JVC, and the New York Biotechnology Association. He served as Managing Director at Middleberg Euro, leading accounts for IBM, United Airlines, Sony, Gartner, and Ziff Davis. Prior to that he worked at Golin/Harris where he launched the MP3 Association and helped gain acceptance for and popularize the MP3 digital music format for clients MP3.com, MusicMatch, eMusic, Xing and Diamond Multimedia. He has led accounts for Sprint, Texas Instruments, and CMP. Neil is also deeply focused on social issues as a longtime consultant to Save the Children, UNICEF, UNDP and the United Nations. He created and managed the Peace Run, the world's largest relay run for peace, and extended that initiative into 127 nations involving 4 million people, including Archbishop Desmond Tutu, President Mikhail Gorbachev, Sir Paul McCartney, the Dalai Lama, the U.S. Conference of Mayors, and dozens of U.S. governors and Members of Congress. The program continues today -- renamed the World Harmony Run (http://worldharmonyrun.org).