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The Balancing Act: How to Build Credibility in the Social Media World
Friday, Sept. 19, 2008: 2:00 PM - 3:15 PM, 227

In the 21st century, the media landscape is rapidly shifting away from traditional print and broadcast and moving toward digital and social media. Average citizens are now using the Web to voice opinions, mobilize support and actively shape the world around them. And in an age of diminishing investment in traditional news-gathering, the importance of a worldwide citizen news force is more important than ever. Yet, criticism remains on the credibility of user-generated content. This panel will bring together various perspectives the citizen news ecosystem to discuss the importance of fostering credibility while maintaining openness. As issues arise questioning the value of citizen news, the more important it will be for new media forums to position and establish themselves as viable news sources in an overcrowded space.

Participants
Doyle Albee Doyle Albee
Doyle Albee is president and New Media Practice director at Metzger Associates, a public relations and communications strategy firm in Boulder, Colorado. Metzger's New Media Practice helps clients understand and thrive in today's social media landscape, from optimizing traditional PR tactics to developing programs using new applications.
David Almacy David Almacy
David is Vice President of Digital Strategies at Waggener Edstrom Worldwide, a public relations agency best known for Innovation Communications℠ and as the longtime agency of record for Microsoft. Prior to joining Waggener Edstrom, David worked at the White House as Internet and E-Communciations director. In that role, he managed online communications strategy, served as a press spokesperson and lead contact for digital influentials. In addition, David was the primary owner of the White House Web site and spearheaded WhiteHouse.gov’s comprehensive redesign in March 2007. Based in Washington, DC, David has spent the past 15 years at the intersection of government, public relations, marketing, politics and digital communications. Additional background and experience includes stints with the Republican National Committee, Washington Business Journal, C-SPAN, GovTech Solutions and the U.S. Department of Education. David's personal blog, CapitalGig, is a forum dedicated to examining how technology is changing the way we live, work, communicate, connect, campaign and govern - particulary in a capital city.
Amra Tareen Amra Tareen
Prior to Allvoices, Amra was a partner at Sevin Rosen Funds from 2000-2006 focusing on investment opportunities in communications infrastructure. Before Sevin Rosen, Amra was a product marketing director at Ascend Communications and working in sales and business development positions at Lucent Technologies. Amra started Allvoices after a trip to Pakistan in 2007 where she was inspired by the individuals she met and wanted individuals, no matter where they were in the world, to share their experiences. Amra has an MBA from Harvard University and a Bachelors of Electrical Engineering and Computer Science from University of New South Wales, Australia.
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