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For new and experienced internet creators, getting the right mix of your message and the technology you use can be a big challenge. This session will address both the left and right brain aspects, to this task. For the left brain we will review the top 10 technology platforms for blogging, audio & video podcasting, analyzing the key features of each. We will also discuss the key requirements for creating a successful text blog, audio podcast, and online video series. We will look objectively at the pros and cons of whether to write, speak, or shoot, and then at the upside/downside of each method. For the right brain, we will explore how to find your inner message, and creative ways you can tell your story letting the tech help not hinder you. Being authentic is the #1 ingredient for having longevity with your new media. We will "inquire within" to make sure your message is aligned with your methodology. This session addresses both individuals and businesses.
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Roxanne has over 20 years experience as an expert presenter and trainer throughout North America, Asia, and Europe, consistently garnering 5-star ratings. She educates and inspires while translating complex technology jargon into easy-to-grasp concepts. A popular speaker in the tech and business communities, including BlogHer Business, New Media Expo, IABC, and PRSA, Roxanne is effective with small intimate groups and has presented to audiences of over 1500 people. She has a "gift for both grounding and lifting you at the same time."
Co-owner of Bare Feet Studios, she has been working on the web since 1995; she is one of the original video podcasters and the star of the award-winning internet TV show, Beach Walks with Rox which currently has over 680 episodes. She is a founding member of the Social Media Club and Hawaii's original social media expert, and is featured in three new book releases: Leap! Ditch Your Job, Start Your Own Business & Set Yourself Free by Ian Sanders, Web Video: Making it Great, Getting it Noticed by Jennie Bourne, and Social Media Marketing: An Hour a Day by Dave Evans.
Roxanne lives at the bleeding edge of new technology, is comfortable working in disruptive marketplaces, and is a passionate translator of complex new concepts into easy-to-understand and implement strategies. Her many years as a coach for Johnson & Johnson and as an international trainer enable her to connect with diverse audiences and to help her business clients use the internet in personalized, tech- and business-savvy ways. Her philosophy is to cultivate a unique mix of technology, authentic messaging, and audience interaction for each project.
Rox will be announcing the opening of the Know How Cafe at Blog World Expo!
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