Hilary Weber is Kaiser Permanente’s Director of Internet Marketing Services (the national Center of Excellence for online marketing for the organization); Kaiser Permanente is the leading integrated health care organization in America, with nearly nine million members across the country. She directs web/digital marketing & promotional strategy for Kaiser Permanente, with particular emphasis on search marketing, email and e-marketing technologies such as social networking (e.g. Kaiser Permanente’s first external blog, kp.org/farmersmarketrecipes). Prior to her foray into not-for-profit health care, Ms. Weber spent nearly a decade executing high ROI direct marketing, integrated online/offline, e-marketing and brand strategies to both B2C and B2B audiences in the information and publishing arena, working for corporations such as Thomson and IDG. Her last position before Kaiser Permanente was Director of Marketing for Macworld, promoting both the print magazine and multiple Web sites. She is a founding member of the Blog Council, a trustee for the Marketing Science Institute and a member of the Marketers Only Advisory Board for iMedia. She has presented at national conferences such as Search Engine Strategies and Marketing Sherpa. Also, being a former farm girl raised in rural Ohio, she has a long-standing passion for green living and sustainability.