Steve Rubel is a digital marketer with over 15 years experience. He currently serves as SVP, Director of Insights for Edelman Digital, a division of Edelman - the world's largest independent PR firm. Steve is charged with helping Edelman clients identify key insights, trends and emerging digital platforms that can be applied in marketing programs. He also explores these topics on his well-read Micro Persuasion weblog and in a bi-weekly column for AdAge Digital. In addition, Steve is often sought out as a speaker and appears frequently in the press. He has been named to several prestigious lists, including: The Forbes.com Web Celeb 25, PC Magazine's 100 Favorite Blogs, Media Magazine's Media 100, the AlwaysOn/Technorati Open Media 100 and the CNET News.com Blog 100. Prior to joining Edelman in 2006, Rubel worked in a variety of communications positions in corporate, non-profit and small/mid-sized PR firms.