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How to Write a Blog that Firmly Establishes Your Expertise
Friday, Sept. 19, 2008: 11:30 AM - 12:45 PM, 220
Participants
Dan Green Dan Green
Dan is a widely-recognized mortgage expert among national press and his wildly popular mortgage industry blog, The Mortgage Reports, has been featured by the New York Times, the Wall Street Journal, the Boston Globe, and the Chicago Tribune. A Pennsylvania State University graduate with a B.S. in Finance, Dan began his professional career as a software engineer for PriceWaterhouseCoopers, and later served Bank of America as an Assistant Vice-President. Advising and educating leaders of Fortune 500 companies, Dan helped corporations save millions of dollars using sophisticated data synchronization tools. Dan later realized that his work was benefiting corporations, but he was doing very little to help individual people. Reflecting on his own experience as a homeowner and mortgage applicant, he embarked upon a career in mortgage lending. As mortgage volume decreases across the country, Dan's client base has grown at a rapid pace because he has approached homeowners the same way he approached the Board Room -- by providing enough facts and education to help people make intelligent decisions about money.
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