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Beyond Blogging: Stories & Social Media Lessons Learned in the Real World
Saturday, Sept. 20, 2008: 11:00 AM - 12:00 PM, 227
Consultants, self-proclaimed strategists, and pundits of all sorts wax poetic on the merits of myriad social media tools and approaches. Yet few provide tangible examples of how social media marketing programs work-or fail-for business. Join this motley crew of social media strategists from Cadence, HP, Intel, and Yahoo as they discuss their real world successes and failures in this emerging space. From blogs and communities to Facebook and forums, this team of professional social media practitioners provides a unique look at how some big companies are using new media effectively, or not.
Participants
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Tac Anderson is a serial entrepreneur, born contrarian, avid blogger and a voracious reader and learner. Tac has been actively involved in "computer mediated communications" since the mid 90's and is passionate about accelerated forms of communication. He blogs regularly at www.newcommbiz.com.
Tac is HP's WW Enterprise Lead for Web, CRM and Metrics in the Imaging and Printing Group. Tac helps HP leverage Social Media internally and externally. He regularly works across multiple segment teams such as, New Business Development, PR/AR, IT, Current Business Management, Channel Partner teams as well as working with all of the regional marketing teams.
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Rohit Bhargava
SVP, Digital Strategy & Marketing | Ogilvy 360 Digital Influence
Author, Personality Not Included
Blogger, Influential Marketing Blog
Rohit is a founding member of the pioneering 360 Digital Influence team at Ogilvy and author of the award winning new marketing book Personality Not Included, a guide for companies on how to use their personality to stand out. He also publishes the Influential Marketing blog, which is currently ranked among the top 50 marketing blogs in the world, and is often featured as an expert in global media including The Wall Street Journal, BusinessWeek, and MarketingChina. In addition to leading marketing strategy for some of Ogilvy's largest clients, Rohit is also a frequent industry keynote speaker at Digital, Marketing and Public Relations events around the world with upcoming appearances in Singapore, London and Kiev.
Personality Not Included is his first book and is published internationally by McGraw-Hill. The book has received significant early praise and features a forward by bestselling author and entrepreneur, Guy Kawasaki. Rohit is married and lives in Washington DC with his wife and two young sons, Rohan and Jaiden.
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See also:
Sept. 21 at 9:00 AM: OPENING KEYNOTE (All registrants invited to attend)
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Michael Brito is a Social Media Strategist for Intel Corporation focusing on the consumer segment. He blogs, communicates and builds relationships with other people. He uses Twitter actively. He believes that marketing is good; and if you love your customers they'll love you back and tell other people about it. He believes that business results are critical but should not be the driving force behind connecting with people. He believes in being real, authentic and human. He believes that consumers are real people with real passions; and that marketers should start treating them that way. He is a recovering direct marketer and has worked for companies such as Sony Electronics, Hewlett Packard and Yahoo! He is on the Interim Board of Directors for the Social Media Club; a member of the Blog Council and sometimes even blogs there. He is also the founder of Conversations Matter (yet another blog about social media).
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See also:
Sept. 19 at 3:30 PM: How to Implement Blogs & Social Media Strategies for Big Business
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A savvy marketing chick and professional writer for over 15 years, Kelly Ripley Feller is a social media addict and outspoken proponent of change and marketing evolution. Professionally Kelly has enjoyed a diverse career managing marketing and communications programs for organizations that include non-profit, natural foods, healthcare, and high technology. She has worked with a variety of technology companies including Intel, Hewlett Packard, Microsoft, Intuit, SAS Software, Symantec, and IBM. Today she manages social media programs for Intel and writes about social media, marketing, business, Second Life, and politics, including a column on social media and politics for a literary magazine. An enthusiastic live music lover and classical singer, Kelly performs at local schools and senior homes and is a hospice volunteer for veterans. She has been active in Second Life for over a year and a half-the equivalent of several lifetimes in that virtual realm. She lives outside of Portland, OR with her husband and son, and holds a BA in Communications and Political Science from the University of Michigan.
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Anne Plese is responsible for developing and executing Cisco’s world-wide go-to-market strategies and for Cisco in the data center market – a US $86B market.
Plese holds a leadership role in expanding Cisco’s traditional marketing tactics and strategies around how Cisco’s brings new technology to new and existing markets. This includes integrating creative and measurable strategies around social media, word-of-mouth marketing, and blogging with traditional investments across the marketing mix. Plese launched one of Cisco’s most successful online blog communities today: http://blogs.cisco.com/datacenter/ averaging over 100,000 RSS hits over the past year.
Plese originally joined Cisco in 1999, holding senior management positions within Cisco’s Internet Business Solutions Group and corporate marketing organization. In 2006, Plese became an authorized Duct Tape Marketing coach.
Previously, Plese held senior management positions in the high-tech and financial services industries, with over 15 years in the enterprise, SMB, and service provider market segments. Plese graduated from Oregon State University a really long time ago…with a degree in business administration.
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