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BlogHer's March 2008 Social Media Benchmark Study, in partnership with Compass Partners, illustrated in hard numbers what most of us already have intuited: Blogging is becoming mainstream, addictive and trusted across a huge, diverse swath of Internet users. Women, in particular, are abandoning other media channels to get their information, entertainment and product advice. Women, in particular, are becoming early adopters of every new Web 2.0 tool...striking out into technical territory that many of their backgrounds would never have predicted.
But this acquisition of information, entertainment and advice is only a by-product of acquiring something much more powerful: empowerment. And this early adoption of technology is not about cool-hunting or personal empire expansion. It's about building trusted community. It's about love. The fact is that blogs are changing the world in ways large and small, and like any true cultural phenomenon, the power and glory of blogging is best communicated via storytelling. Stats are great, but stories are powerful...come hear amazing stories about bloggers you may know nothing about, but should.
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Elisa Camahort Page is a co-founder and COO of BlogHer, managing its events, marketing and corporate operations. A marketing executive with 18 years of experience in Silicon Valley, Elisa left her life in high tech product management to go online and join the social media world, and to help companies go there too.
She co-founded BlogHer as a labor of love in 2005 with Jory Des Jardins and Lisa Stone, and in two short years BlogHer has grown to be the number-one guide to and source for blogs by women. BlogHer serves its mission of creating opportunities for education, exposure, community and economic empowerment with its web community, sold-out conferences and advertising network that now features over 2,200 network members.
Elisa was at the vanguard of professional and business blogging and currently writes nine blogs. She blogs at various times about marketing, health issues, green and eco-conscious living, being a vegan, and reality TV talent shows like American Idol and Project Runway! She’s a frequent public speaker in the areas of business blogging and online community, and has been published frequently, including her monthly column for the Silicon Valley Metro, Silicon Veggie.
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