Stowe Boyd is the Front Man for The /Messengers, a role that includes playing editor for /Message, /Ground, /Mind, and /Ambivalence, and leading the /Edgewards blog federation. Stowe is obsessed with social tools and their impact on media, business, and society, and has written and spoken on those topics for over a decade.

Laura "@Pistachio" Fitton is CEO of Pistachio Consulting Inc., the first social media agency dedicated to business use of microsharing (microblogging). Pistachio creates business value for clients through innovative consulting and programs in both external market engagement and internal enterprise 2.0 collaboration. Fitton's network exceeds 5300 readers on the popular microsharing platform Twitter, and her innovative use of social media attracts international attention, as profiled by Naked Conversations author [Shel Israel]( http://redcouch.typepad.com/weblog/2008/04/twittering-her.html), The New York Times, The LA Times, Newsweek.com, Inc.com, The NYT Magazine, Women's World and ZDNet.com. She maintains an active speaking schedule and guest lectures at Bentley College. For more information, [www.pistachioconsulting.com](http://www.pistachioconsulting.com).

Tony originally got involved with Zappos.com as an advisor and investor in 1999, about 2 months after the company was founded. Over time, Tony ended up spending more and more time with the company because it was both the most fun and the most promising out of all the companies that he was involved with. He eventually joined Zappos.com full time in 2000. Under his leadership, Zappos.com has grown gross merchandise sales from $1.6M in 2000 to $840M in 2007 by focusing relentlessly on customer service. Tony focuses on continuing to grow the business at a rapid pace while maintaining the culture and feel of a small company. Prior to joining Zappos.com, Tony co-founded Venture Frogs with Alfred Lin. Venture Frogs is an incubator and investment firm that invested in Internet startups, including Ask Jeeves, Tellme Networks, and of course, Zappos.com. Prior to Venture Frogs, Tony co-founded LinkExchange, an advertising network that was successfully sold to Microsoft for $265M in 1998. Tony met Alfred Lin (COO/CFO) in college, when Tony was running a pizza business and Alfred was his #1 customer.

An ex-programmer and CIS professor, Lucretia Pruitt (@GeekMommy) left the glamorous world of academia for the fast-paced world of being a stay-at-home-Mom. But once a geek, always a geek. Her blogging habit started back in 1998 and she's had one or more ongoing blogs since. After years wading about in Social Media she discovered Twitter and the unique environment enticed her to jump in both feet first. Now listed on moms.alltop.com and twitterati.alltop.com, her current collaboration with WalMart - as one of their "11 Moms" - was brought about via Twitter.