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Marketing to (Mommy) Bloggers
Saturday, Sept. 20, 2008: 12:15 PM - 1:15 PM, 227

Marketers and PR people have found that Mommybloggers are the holy grail for their advertising. The problem with that is that many of them are going about it all wrong. This teaches marketers how to reach out and teaches Mom bloggers how to own the fact that they are a brand and what to do with that brand.

Participants
Stefania Pomponi Butler Stefania Pomponi Butler
Stefania Pomponi Butler is a professional blogger/writer/editor/producer who covers parenting, politics, food, pop culture, and green issues with a cheeky twist. In addition to writing her personal blog, the popular, long-running parenting blog CityMama, Stefania is one of the Founding Editors of Kimchi Mamas (her culture and identity site) and a Founding Editor of MOMocrats.com (a progressive political blog). She spoke at BlogHer 07 on the subject of professional blogging and at Blogher Business 08 on pitching to bloggers of color. As a freelance writer, Stefania has published articles in the November 2007 and July 2008 issues of Good Housekeeping and the July 2008 issue of Redbook. Stefania also runs a successful freelance blog consulting business. CityMama, with over 3,000 RSS subscribers, is a Bloglines Parenting "QuickPick," and MOMocrats was one of the few political blogs to get a coveted credential to cover the DNC. In addition to the publications above, Stefania's work has appeared in various parenting magazines, in the New York Times, KoreAm Journal (twice), and on Pacific Time on NPR. Stefania lives in Silicon Valley.
Sheila Bernus Dowd Sheila Bernus Dowd
Sheila Bernus Dowd blogs about the many different facets of her life (on 5 different blogs) including: being a Filipina mother, raising children in Silicon Valley, her volunteer work, politics and obsession with going to open houses on weekends. She has been featured as a parent expert on Graco's Ready for the Road Online Campaign and serves on Yahoo's Mother Board. She is the founder of Lookiloos.com, a home and garden voyeur site. She contributes to Silicon Valley Moms Blog, MOMocrats and Filipina Moms Blog. She blogs about all things mommy at xiaolinmama.com. When not blogging or eating, she is a writer, non profit fundraising consultant and event producer in real life.
Susan Getgood Susan Getgood
Susan Getgood is a marketing & social media consultant who is also a huge science fiction and fantasy fan, especially of the Whedonverse and Battlestar Galactica. Sites related to those fandoms was where she got much of her initial information about the strike, and formed the initial inspiration for the Writers Strike panels. She has been involved in online marketing since the early 90s, and watched the web evolve from the first browsers to the interactive communities we participate in today. Since 2004, her firm GetGood Strategic Marketing has been advising organizations of all shapes and sizes on integrated social media and marketing strategies that will help them meet their customers online, build their brands and drive revenue. Prior to that, Susan was a senior marketing executive at an Internet software company. She writes two blogs, Marketing Roadmaps and Snapshot Chronicles and contributes to a number of group blogs. In 2008, Susan was named a Fellow of the Society for New Communications Research .
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