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More Than a Podcast: Maximizing Reach & Returns of Your Video Content
Saturday, Sept. 20, 2008: 12:15 PM - 1:15 PM, 220

With the rise in viewers of online content, come new strategies for production, distribution, and monetization. Have you adjusted your strategy for this shift? There are hundreds of sites where you can upload video content and even more social networks

Participants
Damon Berger Damon Berger
Damon Berger joined Revision3 as Director of Business Development in January 2008, where he oversees the company’s distribution and promotion strategies. In June 2008, Damon assumed responsibility for the creative programming across the Revision3 network. Damon has spent his entire career trying to narrow the divide between traditional storytelling and digital platforms. Prior to Revision3, Damon helped to launch the episodic short form digital studio for The Walt Disney Co., Stage 9, where he was the head of creative development. Multi-talented in the offline world, he can scream at and for Boston sports teams at the same time.
Susan Bratton Susan Bratton
Susan is the co-founder and CEO of [Personal Life Media, Inc.](http://www.personallifemedia.com/) Personal Life Media is the first podcast and blog advertising network for advertisers to reach the 'cultural creatives' market segment. Expert hosts deliver talk shows, reality-audio programming, interviews, advanced techniques and guided exercises for self-empowerment. Susan is also a founder and Vice Chairman of the [Association for Downloadable Media](http://downloadablemedia.org). Since 2005, she has hosted a popular podcast in the digital media industry called "[DishyMix](http://www.dishymix.com/) : [Juicy Podcast](http://www.personallifemedia.com/podcasts/dishy-mix/dishy-mix-show.html) Interviews with Famous Internet and Media People." Susan has launched and run sales and marketing for @Home Network, Excite, Mailblocks (acquired by AOL), and Maven Networks (acquired by Yahoo!). Susan is Chair Emeritus of [ad:tech](http://www.ad-tech.com/) and a sought-after speaker in the digital marketing and media industry. She is one of the inaugural board members of the [Interactive Advertising Bureau](http://www.iab.net/) and currently sits on the [board](http://cendara.com/Affiliations.html) of directors or advisors for Jingle Networks, NewsForce, Merchant Circle, ZEDO, Collarity, Powered and the Silicon Valley American Marketing Association.
Schlomo Rabinowitz Schlomo Rabinowitz
Schlomo Rabinowitz has been creating and helping individuals and companies through the world of Online Video for the last 5 years. Before that, he has produced Old Media for smallish brands such as PBS and USA Networks. His personal site is http://schlomo.tv His professional work can be seen throughout the web with companies like BAVC, blip.tv, CNet Networks and others. He is a Cancer with a Bad Moon Rising
Tim Street Tim Street
Tim Street is a Writer, Producer, Director, and Creator/Executive Producer of the popular viral video French Maid TV. He is one of the few individuals who have been successful in both new media/podcasting and traditional media. As one of the industry’s most successful viral video producers, his online videos total over 30 million downloads and his productions constantly skyrocket to the top of the charts. In addition to creating online viral videos, Tim is a sought after speaker and award-winning short form director. His speaking credits include Digital Hollywood, Mac World, New Media Expo, and Podcast Academy. Tim has produced short and long form TV for Paramount, Universal, Warner Bros., ABC, CBS, NBC, FOX, The WB, UPN, Fine Living, Food Network, Game Show Network, Nickelodeon, Spike TV and many others. Tim sits on the Advisory Board of the Association for Downloadable Media (ADM), an industry association focused on providing advertising and audience measurement standards for episodic and downloadable media. He resides in Los Angeles and is represented by UTA.
See also:
Sept. 21 at 11:00 AM: Monetizing Your Video Content
Brett Wilson Brett Wilson
Brett leads the strategic direction for TubeMogul - the first online video analytics and distribution company serving publishers large and small who need independent information about video performance on the Internet and automated upload to the Web's top video sharing sites. He began his career as a consultant for Accenture. Next, he founded and led YouCanSave.com, a profitable e-commerce company that obtained over $69 million in revenue and was successfully acquired. Brett is undefeated at Risk, is the reigning Foosball champion at TubeMogul and an aspiring windsurfer, sailor and investor. He is also married and has two beautiful children. Brett received his MBA from the UC Berkeley's Haas School of Business.
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