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Why do some small businesses succeed with a business blog while others fail? How many hours a week should a business spend blogging? How much will it cost? How much business will it bring in? New business bloggers often struggle out of the gate, and much of the current blogging advice doesn’t focus on the small business owner. This session isn’t about selling ads or affiliate programs; it’s for business owners who want to build their business using blogs as part of an overall Web marketing strategy. A well-planned blog can improve a business’s search engine visibility, establish a blogger’s expertise, generate calls from journalists, and improve communication with customers and prospects. Get up to speed quickly on how to build a blog that builds your business. Learn techniques on how to promote your blog and how it fits into the rest of your Web marketing plans. Most importantly, learn about some of the biggest blogging mistakes and how to avoid them from someone who made them all.
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Rich Brooks is founder and president of flyte new media, a Web design and Internet marketing firm in Portland, Maine. He writes a monthly email newsletter called flyte log, and blogs regularly at flyteblog.com on Web marketing topics such as search engine optimization, email marketing, business blogs, social media and building Web sites that sell.
He is the "tech guru" for 207, an evening news magazine on WCSH, the local NBC affiliate and teaches a course on Web marketing at the University of Southern Maine.
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John T. Unger is the founder, lead author and developer at TypePad Hacks, an alternative knowledge base and design shop for TypePad blogs. He is a member of the TypePad Customer Advisory Board and has written guest posts for Six Apart's Everything TypePad blog. TypePad Hacks is the leading expert in custom design and coding on the TypePad platform. Clients include Church of the Customer blog, Kathy Sierra, and Michelle Lamar's White Trash Mom blog. As a result of his work with TypePad, Unger has also been asked for feedback by AdaptiveBlue, AddThis, Cocomment, FeedBurner and others and has done consulting work with PayPal and Etsy.
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Denise Wakeman is a founding partner of The Blog Squad. Since 1996, Denise has been assisting service professionals and small businesses to Attract, Sell and Profit on the Web with online marketing strategies using blogs, ezines, content development plans and ecommerce systems. Denise has more than 20 years experience in small business marketing and management and with her partner Patsi Krakoff, frequently speaks about business blogging. They have co-authored numerous business blogging programs and books including "Build a Better Blog: The Ultimate Guide for Boosting Your Business with a Professional Blog." Denise blogs at biztipsblog.com and buildabetterblog.com.
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Des Walsh started blogging in 2003 to help promote his coaching business. In the process he became an evangelist for blogging and other social media in business. A former senior public sector executive, Des established his communications consulting, training and coaching business in the late 1980s. He is founding Moderator of the LinkedIn Bloggers Group, author of the e-book 7 Step Business Blog, soon to be published in Mandarin Chinese, and co-author of LinkedIn for Recruiting. Des has spoken on blogging and social media at conferences in Australia, the USA and China. He is a Solutions Partner for the WordFrame collaboration and social media platform.
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