Laura "@Pistachio" Fitton is CEO of Pistachio Consulting Inc., the first social media agency dedicated to business use of microsharing (microblogging). Pistachio creates business value for clients through innovative consulting and programs in both external market engagement and internal enterprise 2.0 collaboration. Fitton's network exceeds 5300 readers on the popular microsharing platform Twitter, and her innovative use of social media attracts international attention, as profiled by Naked Conversations author [Shel Israel]( http://redcouch.typepad.com/weblog/2008/04/twittering-her.html), The New York Times, The LA Times, Newsweek.com, Inc.com, The NYT Magazine, Women's World and ZDNet.com. She maintains an active speaking schedule and guest lectures at Bentley College. For more information, [www.pistachioconsulting.com](http://www.pistachioconsulting.com).

Robert Scoble is an American blogger, technical evangelist, and author. Scoble is best known for his popular blog, Scobleizer, which came to prominence during his tenure as a technical evangelist at Microsoft. He is married to Maryam Ghaemmaghami Scoble. He has two sons, Patrick, from a previous marriage, and Milan. He currently works for Fast Company as a video blogger. He is also the co-author of Naked Conversations: How Blogs are Changing the Way Businesses Talk with Customers with Shel Israel.