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ENTERTAINMENT: Social Media & the Writers' Strike: Blogs, Fans & Community
Saturday, Sept. 20, 2008: 2:45 PM - 3:45 PM, 230

This panel, the first of two sessions about Social Media and the Writers' Strike, will offer an overview of how the writers used social media during the strike to inform the public, encourage and reward fan support and keep union members motivated. We will focus on community-developed sites like United Hollywood and the inpact of fan support as we discuss the overall impact of social media (vs. mainstream media) on the outcome.

Participants
Jeffrey Berman Jeffrey Berman
Jeffrey Berman's first spec script was purchased by Brian Grazer and Ron Howard at Imagine Films. Since then he has written scripts for Universal Studios, Paramount Pictures and The Walt Disney Studio, as well as several independent film companies. In the television market, Berman has written and sold several MOWs including The J.K Rowling bio-pic for NBC television and The Last Rainmaker for Hallmark. Recently, Berman co-founded UnitedHollywood.com and was producer/co-host of UnitedHollywood Live. He also created and hosts, The Write Environment, a compelling series of one-on-one interview with some of today's most prolific writers. He ran the Pencils for Media Moguls campaign during the strike; read more here http://tvdecoder.blogs.nytimes.com/tag/jeff-berman/
Erica Blitz Erica Blitz
Erica Blitz, who often goes by the online handle ProgGrrl, is co-editor of the BATTLESTAR GALACTICA fansite Galactica Sitrep, and blogs about miscellaneous TV, film and pop culture at FanGrrl Magnet. She currently works in film marketing in New York City and has a background in both film and music marketing. For a closer look at how Sitrep covered the WGA strike from the fan perspective, check out the site's tagged posts here.
Susan Getgood Susan Getgood
Susan Getgood is a marketing & social media consultant who is also a huge science fiction and fantasy fan, especially of the Whedonverse and Battlestar Galactica. Sites related to those fandoms was where she got much of her initial information about the strike, and formed the initial inspiration for the Writers Strike panels. She has been involved in online marketing since the early 90s, and watched the web evolve from the first browsers to the interactive communities we participate in today. Since 2004, her firm GetGood Strategic Marketing has been advising organizations of all shapes and sizes on integrated social media and marketing strategies that will help them meet their customers online, build their brands and drive revenue. Prior to that, Susan was a senior marketing executive at an Internet software company. She writes two blogs, Marketing Roadmaps and Snapshot Chronicles and contributes to a number of group blogs. In 2008, Susan was named a Fellow of the Society for New Communications Research .
Mark Verheiden Mark Verheiden
Mark Verheiden was Co-Executive Producer of the Peabody Award winning television series BATTLESTAR GALACTICA, screenwriter of the Fall 2008 feature MY NAME IS BRUCE (starring Bruce Campbell), and screenwriter on the original feature film ARK (Sony Pictures). Past work includes writing and producing the first three seasons of SMALLVILLE, writing the scripts for the feature films TIMECOP & THE MASK, and many graphic novels including THE AMERICAN, ALIENS, PREDATOR, THE PHANTOM, SUPERMAN and SUPERMAN/BATMAN. His blog can be found at http://verheiden.blogspot.com
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