Toby Bloomberg's passion is helping marketers "get" the benefits of social media marketing so it's not a surprise that you can find Toby speaking and consulting on the topic at conferences and for organizations such as 3M, M/A/R/C, GourmetStation, American Marketing Association, PRSA, New Communications Forum, Blog World, Theraplex, Cox Communications, Purina and BlogHer. Toby's blog Diva Marketing www.divamarketingblog.com is among the highest ranked solo written female blog on Ad Age Power 150.

Becky Carroll is president of Customers Rock!/Petra Consulting Group and teaches companies how to improve their customer experience. She is the author of the blog [Customers Rock!](http://www.customersrock.net) and is considered an expert in leveraging social media for customer loyalty. Becky teaches the class Marketing via New Media at UC San Diego Extension. Becky is also a radio personality on the Big Biz Show, a nationally-syndicated program, and keeps trying to teach the hosts how to spell the word "blog". She has appeared with the Big Biz Show on WealthTV as well. Previously, Becky was with Peppers and Rogers Group and also worked for many years at HP in customer loyalty. Clients have included both start-ups and Fortune 500 companies such as EA, HP, Fujitsu, and Ford.

Frank Eliason is currently the Director of Digital Care for Comcast. This basically means he and his team surf the net, learning from Customers and assisting when possible. Frank joined the Comcast Customer Service Team in Philadelphia in September, 2007. Besides the social media channel, Frank and his team review feedback and work to create a better Customer experience by reviewing Customer comments submitted through email or posted in forums on the Comcast website. Frank has become best known as ComcastCares on Twitter. The efforts of his team have been recognized by many news organizations, including the New York Times, ABC News, and the Philadelphia Inquirer. When not at work, Frank can be found spending time with his family, playing with new electronic gadgets and talking to people on the internet. Frank is married to Carolyn and his children are Lily, Robyn, and Gianna. His first exposure to social media was not listening to Customers, but rather communicating about the health of his daughter Gianna, who was born premature. Years later when she was diagnosed with cancer, Frank and Carolyn again communicated through their website. Gia passed away in 2004, shortly before her 4th birthday. Through the website they have found many great new friends from around the world. In Gia's memory, when possible, Frank and Carolyn work to support many of the charitable organizations that helped them.

Tony originally got involved with Zappos.com as an advisor and investor in 1999, about 2 months after the company was founded. Over time, Tony ended up spending more and more time with the company because it was both the most fun and the most promising out of all the companies that he was involved with. He eventually joined Zappos.com full time in 2000. Under his leadership, Zappos.com has grown gross merchandise sales from $1.6M in 2000 to $840M in 2007 by focusing relentlessly on customer service. Tony focuses on continuing to grow the business at a rapid pace while maintaining the culture and feel of a small company. Prior to joining Zappos.com, Tony co-founded Venture Frogs with Alfred Lin. Venture Frogs is an incubator and investment firm that invested in Internet startups, including Ask Jeeves, Tellme Networks, and of course, Zappos.com. Prior to Venture Frogs, Tony co-founded LinkExchange, an advertising network that was successfully sold to Microsoft for $265M in 1998. Tony met Alfred Lin (COO/CFO) in college, when Tony was running a pizza business and Alfred was his #1 customer.