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Search Engine Optimization, SEM & New Media
Saturday, Sept. 20, 2008: 5:00 PM - 6:00 PM, 232
Wouldn't you love to spend an hour with some of the top search engine optimization and social media marketing practitioners on the web? Here's your chance. This panel discussion will cover important topics such as current SEO trends & tactics, what matters with Google, Yahoo and Live, do's and don'ts of search engine optimization and social media marketing, practical SEO tips and the difference between search spam and being a creative marketer.
Participants
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Brian Clark is a new media writer/producer, entrepreneur, and recovering attorney. A ten-year-veteran of Internet publishing, Clark has racked up millions of dollars in sales thanks to a mix of targeted content and direct response copywriting.
Brian is most well known in blogging circles for Copyblogger, a resource for online copywriting and social media content strategies. Copyblogger has over 40,000 subscribers and is one of the most popular blogs in the world according to Technorati.
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See also:
Sept. 20 at 11:00 AM: Making Money Online with a Blog
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Michael Gray has worked in the internet world since 1998, when he became Webmaster for a major retailer in New York. He developed their website strategy and grew their online sales from $100,000 to over $25 million in annual website sales. Michael then moved into affiliate marketing and started his own consulting firm. Michael has worked with many businesses to develop and implement their Social Media Strategy. He also specializes in blog development and Search Engine Optimizations for businesses of all sizes.
Michael has been a speaker at Search Engine Strategies, PubCon, SEOClass and SMX. He is also moderator at Sphinn and Webmaster World.
Michael is President of Atlas Web Service, located in Long Island, New York.
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Lee Odden is the CEO of TopRank Online Marketing, an industry leader in strategic internet marketing consulting, training and implementation services. TopRank provides a holistic mix of online marketing expertise including: search engine and social media marketing, blogging and online public relations.
A veteran internet marketer, Odden has worked with an impressive roster of clients including: Northwest Airlines, HP, PRWeb, BizFilings and McKesson.
Odden is one of 25 online marketing experts featured in the book, “Online Marketing Heroes” published by Wiley and has been cited for his search marketing expertise by The Economist, U.S. News and numerous industry publications such as iMedia Connection and MediaPost. Advertising Age has ranked Odden’s Online Marketing Blog as one of the top marketing blogs on the web.
As a speaker and a trainer, Odden was selected to develop content for the DMA Search Engine Marketing Certification Advanced Course and presents at: DMA, PRSA, Search Engine Strategies, WebmasterWorld Pubcon, Search Insider Summit and OMMA Global conferences.
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Stephan Spencer - Stephan Spencer's Scatterings, Searchlight, Shop.org Blog, Natural Search Blog, Business Blog Consulting, MarketingProfs Daily Fix, Google, I Suggest..., Changes for Good
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Stephan M. Spencer, M.Sc., is president of Netconcepts, a leading natural search marketing firm. Clients include Home Shopping Network, AOL, Verizon SuperPages.com, Discovery Channel, and REI, to name a few.
Stephan is an author of the upcoming O'Reilly book "The Art of SEO" with co-authors Rand Fishkin and Jessie Stricchiola, due out in 2009. Stephan is also a Senior Contributor to MarketingProfs.com and to Practical Ecommerce, a monthly columnist on Search Engine Land, and he’s contributed to Multichannel Merchant, DM News, Catalog Age, Catalog Success, Building Online Business, Unlimited, and NZ Marketing magazine among others. He is co-author of the analyst report "The State of Search Engine Marketing 1.0 - New Strategies for Successful Cataloging" published by Catalog Age.
Stephan is a frequent speaker at Internet conferences around the globe (including Berlin, London, Toronto, Santiago, Auckland, New York, Chicago, San Francisco, Los Angeles, and places in between) for organizations such as the DMA, the AMA, Shop.org, Internet Retailer, SMX, IncisiveMedia (Search Engine Strategies), IQPC and IIR.
Stephan is an avid blogger. He blogs primarily on his own blog, Stephan Spencer's Scatterings, at www.stephanspencer.com. But he also blogs on the Searchlight Blog (part of the CNET Blog Network), the Shop.org Blog, Natural Search Blog, BusinessBlogConsulting.com, MarketingProfs Daily Fix, Changes For Good, and "Google, I Suggest...".
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