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Putting Social Media in the Newsroom - How New Media Can Help Old Media Maintain Relevance
Sunday, Sept. 21, 2008: 11:00 AM - 12:00 PM, 232

The current media environment has traditional media outlets like newspapers and television news operations struggling to maintain relevance and profitability. The session looks at current best practices from traditional media outlets using social media.

Participants
Jason Falls Jason Falls
Jason Falls is the Director of Social Media for Louisville-based brand-building agency Doe-Anderson and the author of SocialMediaExplorer.com, an AdAge 150 marketing blog. He is a public relations professional by trade, a former radio network producer and is co-founder of the Social Media Club Louisville.
See also:
Sept. 20 at 12:15 PM: Bloggers & PR
Daniel B. Honigman Daniel B. Honigman
Daniel B. Honigman is the social media strategy coordinator for Tribune Interactive, where he plans and execute social media and interactive strategy across all Tribune Co. markets.
Jeremy Pepper Jeremy Pepper
Jeremy Pepper is the manager of global public relations at Boingo Wireless, Inc., the global market leader in Wi-Fi. At Boingo, Pepper is responsible for global public relations, traditional and social media relations. Pepper is also involved in the marketing communication programs for Boingo, as well as reputation management and crisis communications. Prior to Boingo, Pepper worked at one of the world’s largest public relations firms, advising Fortune 500 clients such as Cisco, General Motors, Verizon Wireless, among others, on social media strategies and tactics, and helping them launch social media programs and initiatives around the world. Previously, Pepper had founded his own public relations firm, working with clients on melding social media and public relations, as well as working in-house for a photo startup acquired by Eastman Kodak and other public relations agencies. Pepper has more than a decade's worth of experience in high-technology, consumer technology and consumer public relations and social media, and is one of the earliest and well-known PR bloggers and social media strategists.
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