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Monetization 101
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Stephanie has more than 13 years of experience in online marketing. As a
self-proclaimed, "Internet Geek Girl" and clear-eyed optimist, she believes
in the power of the Internet to change markets...and change the world. In
the course of her career, she has taken on prominent sales, marketing and
business development roles with Internet powerhouses including iVillage,
Barnes & Noble.com, Register.com, SpaFinder, Foxtons and Commerce360. She is an expert in online marketing, affiliate program management and web 2.0 strategies, an industry speaker for trade show and panel discussions, and
has been quoted in major publications such as Crain's Business News, Realtor
Magazine, Revenue and ClickZ. She blogs at: http://www.internetgeekgirl.com/and http://www.affiliate-karma.com/blog. She also twitters compulsively. Stephanie also authors "1 Woman. 1 Vote," a blog for WE Vote '08, a project of WEtv dedicated to encouraging women across the country to get involved in the upcoming Presidential Election by registering to vote and then casting their ballots this November. Before the Internet Industry came along, Stephanie worked with organizations focused on women's public policy and holds a Masters in Public Affairs from the University of Minnesota.
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Michael Jenkins is the Founder and CEO of PrecisionPlay Media, the parent
company of one of the Internet's fastest growing performance advertising
networks: MarketLeverage.com. He is responsible for the creation, vision and
overall direction of several Internet advertising related businesses. Under
Michael's direction, PrecisionPlay Media employs over 50 people and has
grown revenues nearly 500% over the past 3 years. PrecisionPlay was
recently recognized by Inc. Magazine as one of the "Top 100" Advertising and
Marketing Companies in America. Michael is an interactive advertising
veteran with hands-on experience at the affiliate level in search engine,
email and web marketing. His recent efforts in social media have lead to
significant increases in the size of MarketLeverage's publisher network and
the debut of the affiliate industry's first Internet TV show: MLTV.
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A serial entrepreneur, Edward "Ted" Murphy has founded six companies since 1994. Murphy's latest venture, IZEA operates a variety of social media properties including PayPerPost, the world's largest Consumer Generated Advertising Network. Founded in June of 2006, IZEA has raised over $10 million in venture funding from leading venture capitalists including Draper Fischer Jurvetson.
Murphy's creative prowess and passion for the unconventional has earned him the ear of some of the world's largest marketing organizations including FOX, Bombardier, General Motors and Disney. His efforts have received national recognition, including A/V Multimedia Producer Magazine's "Top 100 Multimedia Producers" for two consecutive years. In 2006 Murphy's viral campaign created for the launch of PayPerPost was inducted into Marketing Sherpa's Viral Marketing Hall of Fame. Murphy is a prominent visionary, speaking and presenting to marketing and Internet professionals around the world.
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Lisa Picarille is the Publisher and Editor-in-Chief of Revenue Magazine, The Performance Marketing Standard. She is responsible for developing all editorial content for the print magazine and the website (www.RevenueToday.com). In addition to setting the editorial tone for the publication, Lisa oversees production, sales and distribution of Revenue Magazine. She also co-hosts the popular Affiliate Thing podcast with Affiliate Summit co-founder Shawn Collins and is part of the GeekCast.FM gang. Lisa is a veteran journalist who began her career more than 20 years ago as a professional sports writer in Boston and has also headed the news departments of major high tech news organizations including Wired.com, TechWeb.com, TechTV.com and CRN.com. Her work has also appeared in Rolling Stone, CRM Magazine, PCWeek, MacWeek, Computerworld and InfoWorld.
Lisa is a frequent speaker at industry events including Affiliate Summit, Web 2.0, Ad:Tech, LinkShare Symposium, Online Market World, and eComXpo. She has won several journalism awards and most recently won LinkShare’s Golden Link Award as Performance Marketing’s Most Vocal Advocate. She was also recently elected to the formation advisory board of the Performance Marketing Alliance.
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