How to Track, Measure & Adjust Corporate Blogs for Maximum ROI

View by:

Sunday, Sept. 21, 2008: 12:15 PM - 1:15 PM, 232

BlogWorldExpo 2008, Executive Track

This is a must-attend session for anyone who has ever struggled to demonstrate the ROI and importance of corporate blogging to a CEO. As blogging is becoming an integral part of a company’s overall strategy, it is critical to have concrete measures and expectations around a corporate blogging strategy like every other facet of a business. In this session, Baggott is revealing practical tips with attendees on how to track, measure and adjust their corporate blogging strategy for maximum ROI. He is also sharing case studies of companies that have successfully turned their blogging programs into ones that produce measurable results, like higher organic search engine rankings and acquiring more customers.

Participants

Chris Baggot

Award-winning blogger Chris Baggott has been a leader in marketing for more than 20 years. Named by BtoB Magazine as a "Who's Who in B-To-B," Chris’ blog was also voted "Best Online Marketing Blog" by MarketingSherpa readers and "Best of the Web" by Forbes. A marketing futurist and voice for blogging, search engine optimization and email best practices, Chris has been quoted in such publications as the Wall Street Journal, Forbes, Inc. and ADWEEK. Chris is a co-founder of ExactTarget and recently launched his latest venture Compendium Blogware, which focuses on organizational blogging and its role in search engine optimization. As a long-time blogger, he is a firm believer and witness to what goals blogging can help a company accomplish, especially as it relates to achieving high search engine rankings. Finally, Chris is author of a book from Wiley: Email Marketing By The Numbers. He is also one of the featured marketers in the new book from Wiley: Online Marketing Heroes: Interviews with 25 Successful Online Marketing Gurus.