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The Power of Blogging & Social Media Tools: Example Hollywood
Web 2.0 and social media have blown open the doors of communication in the entertainment industry. Now that the veil has been lifted, what does this mean for celebrities and the entertainment Industry as a whole? On this panel, we will be discussing examples of celebrities and entertainment businesses that utilize the concepts of openness and conversation to communicate with their fans and customers, refute rumors, take control of their image, transform their image, endear themselves to the public, manage their reputation, transform their reputations.
We will explore what the entertainment industry, and big brands in general, can learn from these practices in the greater context of corporate Online Reputation Management.
Case studies: The Roxy Theatre, Jennifer Love Hewitt, The Office Cast, Wil Wheaton, Good Charlotte
Participants
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Son of iconic producer Lou Adler and actress Britt Ekland, Nic Adler has
helmed The Roxy Theatre for nearly a decade over which he has built upon the
venue’s eclectic history of music, comedy, and performance art with a
forward-thinking, multi-genre aesthetic of his own. An entrepreneurial force
before his 30th birthday, Nic has drawn on his experiences as a band
manager, DJ, restaurant owner and everything in between to turn The Roxy
into a home-away-from-home for the entertainers who perform there, while at
the same time extending the club’s familial vibe into the blogosphere with
an award-winning website.
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Jeanne Dupuis is currently b5media's Music Channel Editor and Training
Manager, where she oversees the training of more than 200 bloggers, many of
whom write about celebrities in one form or another. Before joining
b5media, Jeanne created the Intestinal Illnesses forum and community for
Canadian Internet Service Provider, Sympatico. She spent two years working
the crisis lines at a local distress centre, an invaluable experience that
allowed her to learn much from the people who were calling me for help.
Jeanne holds a Bachelor's Degree in Psychology with a minor in
Communications from Athabasca University and is currently completing her
Master of Science degree in Psychology from Capella University. She is
clearly Canadian and proud of it.
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Marjorie Kase is Co-Founder of [MarKyr Media](http://www.markyr.com), a Social Media PR/Marketing Agency that provides organic Online Reputation Management solutions for the Tech and Entertainment industries. Her services focus on Reputation Management, Content Development, Blogger Outreach, Education, and Personal Branding. She is also the CEO of [Blogger Reps](http://www.bloggerreps.com), a Public Relations firm that provides Blogger Outreach and Blog Education solutions. Marjorie possesses over 15 years experience in online marketing, publicity, and content production in the Entertainment and Tech space.
Prior to forming MarKyr Media and Blogger Reps, Marjorie was the Managing Editor of TV with MeeVee, where she oversaw editorial and marketing efforts, blogger relations, TV network relations, and red carpet reporting. Her written work has appeared in print publications and for websites ranging from Sassy Magazine, AOL Moviefone, Netflix, iVillage, AfterEllen, BlogCritics, AdRants, Slice of SciFi, Glitterati Gossip, and Give Me My Remote. She has also held promotions project management positions at Yahoo, Red Bull GmbH, and Yoyodyne Entertainment.
Marjorie holds a Bachelor’s Degree in American History and Film from Oberlin College, and a Master’s Degree in Adolescent Media Consumption from the University of Texas at Austin.
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Rachel Masters is Vice President of Strategic Relationships for Ning, Inc., social networking service with a twist - it empowers people to create their own social websites and social networks. Previously Rachel was the Associate
Director of Strategic Relationship and Business Development at Warner Music Group. In this role, she launched new relationships with innovative digital media companies such as YouTube. Prior to Warner Music Group, she was an
Associate at StarVest Partner, L.P. a New York-based venture capital fund whose portfolio companies include NetSuite and ComparisonMarkets. Rachel was also a television producer at Cablevision, Fox and MTV Networks. She holds a B.A. from Brandeis University, where she was named a University Scholar and graduated cum laude and with High Honors. Rachel also received a MBA from New York University’s Stern School of Business. Outside of the office she likes to ski down fresh powder, see live music and travel.
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Kyra Reed is Co-Founder of [MarKyr Media](http://www.markyr.com), a Social Media PR/Marketing Agency that provides organic Online Reputation Management solutions for the Tech and Entertainment industries. Her services focus on Reputation Management, Social Networking, Community Development, Blog Consulting, Personal Branding and Education. Kyra possesses more than 15 years experience in small business marketing and music industry management. Prior to co-founding MarKyr Media, she was an Independent Consultant in the Web 2.0 Digital Music Convergence space. As Music Manager of Windup Records artist Stars of Track and Field and other bands Saturna, and The Upsidedown, Kyra gained valuable insight on the ways in which Social Media has impacted artists and labels. With this knowledge, she provided new media strategy to her bands and built web presences for The Roxy Theatre and The Monterey Pop Festival. Kyra is the author of [Blog 101](http://www.blog101book.com), a beginners guide
to blogging. Her passionate writings on Social Media PR and Marketing can be
found both on her personal blog, [Kyrareed.com](http://www.kyrareed.com).
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