Daniel Gray is the founder and editor-in-chief of MPGomatic.com, "where mileage matters" ... the Internet's independent authority on fuel efficient vehicles. As a veteran tech writer with twenty books to his credit, Daniel has a penchant for both the untold tale and the long tail. He began his Internet career in 1995 -- doing trade show blogging long before it was called blogging -- and ceased felling trees in 2004 to focus his efforts exclusively online.

Scott is a marketing and communications professional focused on the digital industry – specifically on social media. His career spans a number of industries such as healthcare, pharma, biotech, travel, automotive, tech, and communications, and includes a wide range of clients, from start-ups to Fortune 500 companies. Some of Scott’s clients include American Airlines, Audi, Starwood Hotels, IBM Healthcare & Life Sciences, Boston Scientific, The Coca-Cola Company, Millipore, Motorola and Kraft Foods, as well as numerous small-cap and start-up ventures. Scott is currently the head of social media for Ford Motor Company, where he holds the title Global Digital & Multimedia Communications Manager. While his role is based in the Corporate Communications area, he is a strategic advisor on all social media activities across the company. From blogger relations to marketing support, customer service to internal communications and more, social media touches many facets of the Ford business, and Scott is there to ensure it is consistent across all of them. Prior to joining Ford, Scott was Consigliere for crayon, a strategic advisory group specializing in conversational marketing. Scott served as the primary point of contact for clients, where he led a number of strategically and tactically innovative ideas in social media. Scott is also a noted expert on Sherlock Holmes and is a member of the Baker Street Irregulars, the noted literary society; he hosts a podcast and writes a blog about the detective. He lives in Michigan with his wife and two young sons.

Living and breathing the automotive world was a happy accidental career for Michelle Naranjo. Her site, missmotormouth.com, is an analysis, critique & celebration of everything with wheels. She is also Contributing Editor at Mota.net and a Yahoo Knowledge Partner in the Cars category. Previously she was the director of the motors program at i-soldit.com & is well versed in compliance of online car sales, works closely with eBay Motors, Cars.com & Autotrader. Someday she would love to be a Rally driver.