Paul Chaney is president of the International Blogging and New Media Association (IBNMA). In his day job, he serves as marketing director for Web content management company, Bizzuka.com, where he is tasked with using the tools of new media for marketing and PR. Paul has been involved in online marketing for nearly a decade. As one of the first business blogging consultants he understands at a granular level how conversational media tools such as blogs can be used for marketing purposes and has worked with a number of clients assisting them in deploying such strategies. Paul was co-founder of Blogging Systems, a blog software company that significantly impacted the real estate industry in terms of encouraging Realtors to adopt blogging as a marketing strategy. Along with Blogging Systems CEO Richard Nacht, he co-authored Realty Blogging: Build your Brand and Outsmart Your Competition, which similarly impacted the industry and which was the first blogging book to target a specific industry vertical. He is a feature writer for Practical Ecommerce magazine on the use of blogs and social media for marketing purposes. He has led numerous workshops and seminars on the topic, including the first ever such seminar in Asia in 2005. He also blogged professionally with Weblogs, Inc and Allbusiness.com. Paul has served as Technical Editor on a number of the "For Dummies" series books related to blogs and Internet marketing, and was contributing writer on Buzz Marketing with Blogs For Dummies, published by Wiley.