Steve Hall has done time in media, account management and new business at, among others, Leo Burnett, Starcom/Mediavest, BlackSheep Marketing, and Bozell, where he managed marketing budgets for both consumer and business-to-business clients including Reebok, Sperry Topsider, Monster.com, Tyco, Marriott Hotels and Marshmallow Fluff. Steve has written about and spoken for industry associations on topics such as the advertising's role in consumer-controlled media, the integration of public relations and advertising, the future convergence of media, the rise of social media and the decline of traditional media. Along with publishing Adrants, Steve co-founded MarketingVOX, an online marketing publication and is co-founder and publisher of the AD:TECH industry trade show weblog. In early 2007, he founded the advertising social networking site, AdGabber.

A Canadian geek, David Peralty got his start guest blogging for Darren Rowse, and then went on to become the Communications Manager at Bloggy Network where he worked as a full time blogger for two years before moving to Splashpress Media for another year. With three years of full time blogging experience in various blog networks, David has learned a lot regarding the business of blogging. Currently, David writes on Xfep.com about all that he learned as a full time blogger, and his continuing struggles to pay his bills through online work.

CEO and founder Wendy Piersall has over 8 years' experience working in a home office & Sparkplugging is Wendy's third home-based business. Her past experience includes several entrepreneurial endeavors, as well as holding two Business Development positions with Socrates.com and Paladin, a marketing recruiting firm. She also currently writes for the Entrepreneur.com Blog Network and resides in west suburban Chicagoland with her husband and three children.

Dave Taylor has been involved with the Internet since 1980 and is widely recognized as an expert on both technical and business issues. He has been published over a thousand times, launched four Internet-related startup companies, has written twenty business and technical books and holds both an MBA and MS Ed. Dave maintains three weblogs, The Intuitive Life Business Blog, focused on business and industry analysis, the eponymous Ask Dave Taylor devoted to tech and business Q&A and The Attachment Parenting Blog, discussing topics of interest to parents.