Business Of Blogging Track
11:00 AM - 12:00 PM, 221
Three small business veterans streamline planning for the business blog. Becky McCray simplifies the business plan. Shama Hyder makes the marketing plan make sense. David Bullock lays out a sleek model for converting visitors into customers. Get the models you need to build a sleek and flexible blog business plan so that you can hit the ground running as soon as you log back in. 12:15 PM - 1:15 PM, 221
Extend your reach and visibility strategy and relationships. Jonathan Fields presents the process of a blogger-publisher relationship. Prince Campbell will lay out the standards for producing and selling digital content. Geoff Nelson explains the ways to frame your proposal, statistics, and content to get corporate sponsors, even in the early stages. 3:00 PM - 4:00 PM, 221
Get to know stat programs as a business tool. John Pozadzides outlines datamining for business, statistics as marketing, and key features to look for in statistical tools. Lorelle VanFossen discusses how aggregate statistical data can drive content, productivity, and decision-making. Liz Strauss explores the detail to uncover individual behaviors that inform building relationships, experiences, and community. 4:15 PM - 5:15 PM, 221
Bring your questions and situations to this interactive session. Des Walsh, international social media consultant, will be leading the discussion with panelists Rich Brooks, Tony Bloomberg and Robyn Tippins to answer your questions on how to answer customer concerns about social media and how to get buy-in from possible naysayers on their teams. find out how to tailor an offer for specific customers, how to get owners and CEOs interested in your services, how to have a conversation around a customer's problem, how to ensure gatekeepers open doors and decisionmakers don't block you, and more. Des Walsh - Des Walsh dot Com (Social Media Strategist and Business Coach), Thinking Home Business (Blogger and home based professional)
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