You'll learn why substance and clarity trump flash and flair in the battle for readers. This session will teach you how to give your writing the power, lively freshness, style and needed to win hearts and minds. We'll talk about how you can focus your writing to a specific audience, how broadcast, print and website writing differ and why; and how you can use this knowledge to better target specific groups. We'll also examine the rhythms, structure, and succinctness of superior writing and provide you with examples of how the best writers make people see instead of just read.

Finding information isn't a problem anymore, but avoiding suffocating under all that information can be. Investigative journalists know that government collects a ton of information that most people never find and that Google and Wikipedia can't touch. This session will look at some of the free, hidden treasure chests of information. You'll learn how to assemble a background profile on someone from public records, how to trace property, cars, boats and other transactions, and where to go to find people who can help you find these items. You also will learn how to obtain information from local and national federal agencies through the Freedom of Information Act and how to get around the bureaucrats when they bar the front door and refuse to hand over the key. We'll also talk about fact-checking and source-credibility strategies that will keep you on the path of accuracy--and hopefully, out of someone else's blog.

A fast paced romp through the biggest legal risks that both individual and group bloggers face. Emphasis will be on recognizing problems early, assessing risks, self-help measures to minimize risk, when not to call an attorney, and when to make the call and how to use attorneys efficiently. Detailed legal analysis will not be provided. This is very much a "how to reduce risk in the real world" program.

The people formerly known as the audience" have changed the course of journalism history through the pursuit of what is commonly referred to as "citizen journalism." Yet in a few short years, citizen journalism has morphed in a variety of fascinating ways. Today, citizen journalism sites run the gamut from international news-gathering sites to hyperlocal news and reportage. Join us for a discussion on where citizen journalism has been in the past few years, and where it stands in today's news ecology.