Prepare to be shocked and amazed by this dynamic, interactive presentation. You’ll learn the revolutionary new way of marketing without selling. Deborah (AKA @CoachDeb) will reveal an amazingly effective process that’s a 180° turn from all you’ve been told about marketing. Most people do it backwards. @CoachDeb will solve the problems that most entrepreneurs encounter when developing their marketing strategy. She’ll describe how these problems are created and what to do to reverse them. Instead of resorting to conventional marketing approaches, @CoachDeb will reveal why you need to reverse your focus and start with YOU first. She’ll demonstrate why making a personal connection is no longer an enhancement to the sales process but an expectation! @CoachDeb will demonstrate just how powerful personal connections are when seducing your Tribe to create raving fans. She’ll even get audience members out of their seats, interacting with each other on the spot to drive this point home.

Social media is a powerful way to build traffic and sales, IF you use it appropriately. This presentation teaches the power of social media and gives 4 specific strategies you can use to start building your traffic tonight!

In the 21st century, the media landscape is rapidly shifting away from traditional print and broadcast and moving toward digital and social media. Average citizens are now using the Web to voice opinions, mobilize support and actively shape the world around them. And in an age of diminishing investment in traditional news-gathering, the importance of a worldwide citizen news force is more important than ever. Yet, criticism remains on the credibility of user-generated content. This panel will bring together various perspectives the citizen news ecosystem to discuss the importance of fostering credibility while maintaining openness. As issues arise questioning the value of citizen news, the more important it will be for new media forums to position and establish themselves as viable news sources in an overcrowded space.

Consultants, self-proclaimed strategists, and pundits of all sorts wax poetic on the merits of myriad social media tools and approaches. Yet few provide tangible examples of how social media marketing programs work-or fail-for business. Join this motley crew of social media strategists from Cadence, HP, Intel, and Yahoo as they discuss their real world successes and failures in this emerging space. From blogs and communities to Facebook and forums, this team of professional social media practitioners provides a unique look at how some big companies are using new media effectively, or not.

Marketers and PR people have found that Mommybloggers are the holy grail for their advertising. The problem with that is that many of them are going about it all wrong. This teaches marketers how to reach out and teaches Mom bloggers how to own the fact that they are a brand and what to do with that brand.

Why do some small businesses succeed with a business blog while others fail? How many hours a week should a business spend blogging? How much will it cost? How much business will it bring in? New business bloggers often struggle out of the gate, and much of the current blogging advice doesn’t focus on the small business owner. This session isn’t about selling ads or affiliate programs; it’s for business owners who want to build their business using blogs as part of an overall Web marketing strategy. A well-planned blog can improve a business’s search engine visibility, establish a blogger’s expertise, generate calls from journalists, and improve communication with customers and prospects. Get up to speed quickly on how to build a blog that builds your business. Learn techniques on how to promote your blog and how it fits into the rest of your Web marketing plans. Most importantly, learn about some of the biggest blogging mistakes and how to avoid them from someone who made them all.

Women have become one of the most active groups within the blogosphere, with 36.2 million of them participating in blogs weekly. They’ve also become one of the biggest drivers of the dollar, with online communities like BlogHer raising millions from venture capital firms like Kleiner and Venrock. This session will give an in-depth explanation of why women have become such online powerhouses and where they’re spending time online. Some of the details will surprise attendees—like the fact that 74% of paying online casual gamers are women—and knowing exactly how marketing to women is different from marketing to men will help drive the highly profitable female demographic to a site. The session will also review successful tactics used by popular sites and how to take the engagement bloggers get from women online out of the blogosphere.

From April 2006 to April 2007, social media use increased by 668%. With social media usage increasing every day, it is important to make sure you know how to leverage this powerful online presence. Learn how to create a killer online brand, build a virtual community of evangelists, and increase your revenues by using Facebook.