Prepare to be shocked and amazed by this dynamic, interactive presentation. You’ll learn the revolutionary new way of marketing without selling. Deborah (AKA @CoachDeb) will reveal an amazingly effective process that’s a 180° turn from all you’ve been told about marketing. Most people do it backwards. @CoachDeb will solve the problems that most entrepreneurs encounter when developing their marketing strategy. She’ll describe how these problems are created and what to do to reverse them. Instead of resorting to conventional marketing approaches, @CoachDeb will reveal why you need to reverse your focus and start with YOU first. She’ll demonstrate why making a personal connection is no longer an enhancement to the sales process but an expectation! @CoachDeb will demonstrate just how powerful personal connections are when seducing your Tribe to create raving fans. She’ll even get audience members out of their seats, interacting with each other on the spot to drive this point home.

Social media is a powerful way to build traffic and sales, IF you use it appropriately. This presentation teaches the power of social media and gives 4 specific strategies you can use to start building your traffic tonight!

In the 21st century, the media landscape is rapidly shifting away from traditional print and broadcast and moving toward digital and social media. Average citizens are now using the Web to voice opinions, mobilize support and actively shape the world around them. And in an age of diminishing investment in traditional news-gathering, the importance of a worldwide citizen news force is more important than ever. Yet, criticism remains on the credibility of user-generated content. This panel will bring together various perspectives the citizen news ecosystem to discuss the importance of fostering credibility while maintaining openness. As issues arise questioning the value of citizen news, the more important it will be for new media forums to position and establish themselves as viable news sources in an overcrowded space.

Businesses looking to enhance their online presence are now the biggest source of problogging jobs. These prestigious and relatively high-paying blogging careers are highly sought-after by aspiring probloggers. This session provides an insider's guide on how to get hired and succeed in these rewarding positions. This session reveals how aspiring probloggers can: * Find the business blogging positions that are not listed on regular job boards * Develop the business-blogging skill sets employers are looking for * Master relevant business concepts like metrics, ROI, branding etc. * Create the pitch-perfect application and portfolio * Answer the most common interview questions * Negotiate for the best pay and benefits * Get a paid blogging job!