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BlogWorldExpo 2008 - Entrepreneur Track
| Sunday, Sept. 21, 2008 | Room 227 |
Women: The Ultimate Online Socializers - Where They Are & How to Reach Them
11:00 AM - 12:00 PM, U201
Women have become one of the most active groups within the blogosphere, with 36.2 million of them participating in blogs weekly. They’ve also become one of the biggest drivers of the dollar, with online communities like BlogHer raising millions from venture capital firms like Kleiner and Venrock. This session will give an in-depth explanation of why women have become such online powerhouses and where they’re spending time online. Some of the details will surprise attendees—like the fact that 74% of paying online casual gamers are women—and knowing exactly how marketing to women is different from marketing to men will help drive the highly profitable female demographic to a site. The session will also review successful tactics used by popular sites and how to take the engagement bloggers get from women online out of the blogosphere.
Spike Jones was born in Dallas, Texas. Not that you should care, since Spike will never ask you where you’re from, either. After graduating from the “I can’t dance” cult of Baylor University with degrees in Environmental Studies and Journalism (read: tree-hugging hippie writer), he explored these United States and finally settled at a place they call the Brains on Fire back in the Year of the Golden Dragon (2000).
Brains on Fire? It’s the identity company that helps organizations become movements. Spike (Spike to his friends) began there as a storyteller at Brains on Fire and now handles new business hounding and strategic development of word of mouth movements for companies including BMW, Rawlings Sporting Goods, Dagger Kayaks, Don Pablo’s Mexican Restaurants, Fiskars Brands, Yakima, Perception Kayaks and Rage Against the Haze (South Carolina’s youth-led anti-tobacco movement).
Spike sits on the Board of Directors for the Word of Mouth Marketing Association (WOMMA) and is the agent of enlightenment at speaking gigs including various private events (Michelin, Biltmore Estates, Susan G. Komen Foundation), the National Society of Collegiate Scholars, the Public Relations Society of America and the Association of National Advertiser's Senior Think Tank Committee.
Labeled “one to watch” from an anonymous answerer to our Net Promoter Survey, Spike is smart, good looking, athletic, persuasive and a rock star inside his own head. He also never passes up a chance to write his own bio.
Jennifer Openshaw is a nationally recognized financial commentator, entrepreneur and author who appears regularly on Fox Business Network, contributes to Dow Jones’ MarketWatch, serves as AOL’s Family Financial Editor and hosts ABC Radio’s Winning Advice. In 1999, Jennifer founded Women’s Financial Network – a content, community and brokerage site for women since sold to Siebert Financial -- and was named one of the Internet’s 25 Rising Stars.
Today, Jennifer serves as President and Co-Founder of WeSeed, a networking site designed to bring the stock market to the 100 million Americans who don’t yet invest. WeSeed believes consumers are smarter than they think and can be successful by following the Peter Lynch principle of starting with the brands and products they already know and trust, rather than technical data and jargon.
Jennifer is frequently sought for her expertise in marketing to women and has advised such leading companies as Microsoft, Allstate, and LendingTree. She is author of the new book, The Millionaire Zone (Hyperion), which underscores the WeSeed theme of building wealth by leveraging what you already know and love. CNBC’s Jim Cramer said of Openshaw’s book: If I had The Millionaire Zone when I started, it would have been a straight line, a virtual fast lane to millionaire status.”
Facebook Fortunes: How to Market Your Blog, Business & Brand on Facebook
12:15 PM - 1:15 PM, U301
From April 2006 to April 2007, social media use increased by 668%. With social media usage increasing every day, it is important to make sure you know how to leverage this powerful online presence. Learn how to create a killer online brand, build a virtual community of evangelists, and increase your revenues by using Facebook.
Shama Hyder is an expert marketing consultant to independent professionals and service firms around the world. As the founder of After The Launch, Shama teaches growth oriented companies how to leverage the internet to establish themselves as industry experts, acquire more clients, create valuable services, and ultimately increase profit through her one-on-one consulting work, and through her company’s several online marketing services.
She has successfully launched 3 businesses in the last 5 years. She holds a Masters degree in Organizational Communication from the University of Texas at Austin, and prides herself in being a constant learner. Her website, http://www.AfterTheLaunch.com, has turned into a high-traffic destination for people looking for advice on how to market their businesses successfully. Her clients have garnered national media attention, and companies often look to Shama to guide them when it comes to the vast world of social media marketing.
How to Build Traffic with Paid Advertising
3:00 PM - 4:00 PM, U401x
Establishing Blogger Cred: How to Be Taken Seriously
3:00 PM - 4:00 PM, U401
In order to properly review a product, you have to experience it first hand. How do you get past the gatekeepers and unlock the doors that grant access to people and products? What can you do to stand out from the crowd and achieve true credibility?From software to sports cars, this session shares the lessons learned in over a decade of working the angles, along with perspective from the communications and marketing side of the fence.
Daniel Gray is the founder and editor-in-chief of MPGomatic.com, "where mileage matters" ... the Internet's independent authority on fuel efficient vehicles. As a veteran tech writer with twenty books to his credit, Daniel has a penchant for both the untold tale and the long tail. He began his Internet career in 1995 -- doing trade show blogging long before it was called blogging -- and ceased felling trees in 2004 to focus his efforts exclusively online.
Scott Monty - The Baker Street Blog, The Social Media Marketing Blog, I Hear of Sherlock Everywhere (Host & Producer)
Scott is a marketing and communications professional focused on the digital industry – specifically on social media. His career spans a number of industries such as healthcare, pharma, biotech, travel, automotive, tech, and communications, and includes a wide range of clients, from start-ups to Fortune 500 companies. Some of Scott’s clients include American Airlines, Audi, Starwood Hotels, IBM Healthcare & Life Sciences, Boston Scientific, The Coca-Cola Company, Millipore, Motorola and Kraft Foods, as well as numerous small-cap and start-up ventures.
Scott is currently the head of social media for Ford Motor Company, where he holds the title Global Digital & Multimedia Communications Manager. While his role is based in the Corporate Communications area, he is a strategic advisor on all social media activities across the company. From blogger relations to marketing support, customer service to internal communications and more, social media touches many facets of the Ford business, and Scott is there to ensure it is consistent across all of them.
Prior to joining Ford, Scott was Consigliere for crayon, a strategic advisory group specializing in conversational marketing. Scott served as the primary point of contact for clients, where he led a number of strategically and tactically innovative ideas in social media.
Scott is also a noted expert on Sherlock Holmes and is a member of the Baker Street Irregulars, the noted literary society; he hosts a podcast and writes a blog about the detective. He lives in Michigan with his wife and two young sons.
Living and breathing the automotive world was a happy accidental career for Michelle Naranjo. Her site, missmotormouth.com, is an analysis, critique & celebration of everything with wheels. She is also Contributing Editor at Mota.net and a Yahoo Knowledge Partner in the Cars category. Previously she was the director of the motors program at i-soldit.com & is well versed in compliance of online car sales, works closely with eBay Motors, Cars.com & Autotrader. Someday she would love to be a Rally driver.
Muhammad Saleem has been actively participating in, and writing about, various social media communities for over 3 years now. In the process he has written for a large number of high profile sites including Pronet Advertising, CenterNetworks, TechCrunch, Search Engine Land, ProBlogger, CopyBlogger, Read/WriteWeb, Mashable, and others, both in an academic sense (on how to understand the anthropology of these communities) and from a marketing standpoint. He has also been interviewed by multiple radio shows and marketing-related blogs/sites on topics related to social media. Muhammad regularly speaks at conferences on the subjects of social media optimization and marketing and their increasing importance to businesses at all levels.
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Data gathered by BlogWorld Expo and Blogcosm.
Interactive version developed by Blogcosm.
To browse tracks, sessions and people, visit this page online:
http://blogcosm.com/event/BlogWorldExpo-2008/track/Entrepreneur/2008-09-21/
To reach us here at the Expo: 781-526-2462 or scott@blogcosm.com.
To browse tracks, sessions and people, visit this page online:
http://blogcosm.com/event/BlogWorldExpo-2008/track/Entrepreneur/2008-09-21/
To reach us here at the Expo: 781-526-2462 or scott@blogcosm.com.
