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Intro To New Media Track
11:00 AM - 12:00 PM, 219

This session is designed for individuals or businesses who are new to blogging or just getting started with various aspects of new media. Basic terminology will be defined and commonly used practices will be demystified. Attendees who have never used new media before will leave the session with a basic understanding of the industry, while more advanced users will gain a better understanding of different forms of new media applications.

12:15 PM - 1:15 PM, 219

In today's busy blogosphere, it's not enough to have a blog. Using images, video, radio, podcasts and more can take a blog to a completely different level. In this session you'll learn why bells and whistles are important and how easy it is to implement new media into your blog.

2:45 PM - 3:45 PM, 219

In this ever-diversifying and increasingly multicultural online world, how are diverse cultures and ethnic groups using the web? How can bloggers, online communities, gamers, webmasters attract more diverse readerships and user bases? This panel has experts to address these concerns and open your eyes on how to communicate better with everyone. Race, gender, nationality, cultural differences and global thinking will all be explored.

5:00 PM - 6:00 PM, 219

Basic Analytics & Blog Monitoring 101 - Do you know where your traffic comes from and how you can use this information to increase traffic? Who is talking about you in the blogosphere? Or how many feed subscribers you have?

In this workshop you learn the basics about blog monitoring and analytics: how to set up a simple blog monitoring (also called Ego or Vanity searches) and how to set up and use Google Analytics, a free yet extremly powerful tool for all your website traffic.

This is also a good session for Podcasters to learn how to increase their listenership / viewers.

11:00 AM - 12:00 PM, 219
12:15 PM - 1:15 PM, 219

You just wrote the greatest blog post you’ve ever written. You researched the subject, spoke with sources, conducted interviews and completed a well thought out, well written article. You hit the post button and your baby is up. Here comes the praise! The first comment you receive? “You’re stupid, you’re ugly and you’re writing sucks.” Whether you call them trolls, haters or griefers, they’re out there, waiting to ruin your day, harm your community and taint your world.

Or maybe the first comment was something like, “Hey, nice article, check out mine!” Just like there are people who’d like to harm you, there are also people who’d like to cheaply benefit from your work and your audience. Spammers can do their own sort of damage.

But, neither of these two groups need harm you, if you know how to deal with them. This panel will give you the knowledge you need to tackle it.

Patrick O'Keefe - Patrick O'Keefe, ManagingCommunities.com, Bad Boy Blog (Editor/Blogger), YanksBlog.com (Editor/Blogger)
3:00 PM - 4:00 PM, 219

Open Source has played a critical role in shaping the media landscape in the world around us for the last decade by democratizing the world of publishing. This session will introduce attendees to the fundamentals of open source, but more specifically to open source publishing, syndication and distribution. It will introduce you to the software that powers the web sites of the world's leading media brands, and show how you easily can harness their power as well. This session will also look ahead to the future of open source and open source blogging, seek to better understand the social and technical obstacles that face the world of new media, and characterize the leaders and companies that will keynoting at BlowWorld two to three years from now.

This session will serve as an introduction to the world of open source and open source blogging.

Byrne Reese - majordojo, Movable Type (Editor, Author, Contributor)
4:15 PM - 5:15 PM, 219

"If you don't know where you're going anything will do". There are more than ten ways to build your audience but where do you start? Do you need to do what the A-Listers use or can you ignore it? What are must haves and no-no's? Comparing different approaches, this session will give you a better insight from when to use which strategies and how to make them work for you.

This session is part of the "Intro To New Media" Track and geared towards professional and businesses use of blogs and podcasts.

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