Keynote Track
E & E CONFERENCE OPENING KEYNOTE: HOW WE GOT HERE: The State of Blogging and Where It’s Heading (K1)
8:45 AM - 9:45 AM, 222
Starting as online personal journals, participatory media has exploded in the last few years and is now widely viewed as a credible and legitimate avenue for corporations, groups and individuals to spread their viewpoint and perspective. Bloggers are the new investigative journalists and op-ed writers, podcasters are marginalizing commercial radio and video bloggers are offering a meaningful alternative to the same old industry pap. In this engaging session, I’ll talk about what I see as the state of blogging and new media and offer up some ideas about where we’re going and how you can be a part of the future of human communication. KEYNOTE SESSION AREA ON SHOW FLOOR
8:45 AM - 10:00 AM, Keynote Area next to Exhibits
STATE OF THE BLOGOSPHERE: In his address, Jalichandra will present findings from Technorati’s 2008 State of the Blogosphere report, the definitive and most cited source on the pulse of the new media industry. This recent report marks the most comprehensive qualitative and quantitative analysis ever released, offering deep insight on the growth, statistics, and market trends at play in this fast growing market. Jalichandra will explore bloggers and the state of blogging today, including: •Who they are, where the are, and why they blog •The impact of blogging on their lives and work •The time spent, money invested and returned •Amateur vs. professional blogging •Tools and platforms in use •Demographics and psychographics of bloggers and the audiences who follow them •Global view: where is growth occurring and what are the differences by region, language, and emerging areas? •Number and growth of blogs overall and segmented by genre KEYNOTE ADDRESS: The Past, Present and Future of Blogging. Join Anil Dash and Chris Alden for an entertaining and insightful look at how blogging's inspiring past and exciting present point the way to a bright future. Learn how to be a successful blogger today and hear about their bold predictions for tomorrow. KEYNOTE SESSION AREA ON SHOW FLOOR
9:00 AM - 10:00 AM, Keynote Area next to Exhibits
Learn what it takes to create You, Inc. -- whether for yourself or a company -- online and offline in a crowded world. What are the right and wrong (and best) ways to get attention? What are the most important decisions? Where do blogs fit in, and are they ideal or outdated? How do you parlay "internet fame" into major media? Powered by Blogcosm
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