Brian Solis, an avid speaker, is Principal of FutureWorks, an award-winning PR and social media agency in Silicon Valley. Solis blogs at PR2.0, bub.blicio.us, and regularly contributes PR and tech comments and articles to industry sites and publications. Solis has been actively writing about new PR and the idea of PR 2.0 since the mid 90s to discuss how the Web was redefining the communications industry. He has dedicated his free time to helping PR professionals adapt to the new fusion of PR, Web marketing, and community relations.