Daniel Gray is the founder and editor-in-chief of MPGomatic.com, "where mileage matters" ... the Internet's independent authority on fuel efficient vehicles. As a veteran tech writer with twenty books to his credit, Daniel has a penchant for both the untold tale and the long tail. He began his Internet career in 1995 -- doing trade show blogging long before it was called blogging -- and ceased felling trees in 2004 to focus his efforts exclusively online.