A serial entrepreneur and Internet veteran, George Favvas has over 13 years of broad experience in sales, marketing, product management and development. At SmartHippo.com, George leads the product development teams with a view to developing the next generation of user-centered financial service applications. George is also co-founder and CEO of Reflexity, a profitable company providing customer acquisition services to major financial institutions. Previously, George served as Director of Internet Communications and Senior Business Development / Engagement Manager at consumer software developer Zero-Knowledge Systems (now Radialpoint, Inc). Prior to that, George co-founded Interfusion Internet Strategies, Inc, an early provider of Internet connectivity and development services to mid-size companies, and managed the web services division at TotalNet, an Internet service provider.