Lisa Picarille is the Publisher and Editor-in-Chief of Revenue Magazine, The Performance Marketing Standard. She is responsible for developing all editorial content for the print magazine and the website (www.RevenueToday.com). In addition to setting the editorial tone for the publication, Lisa oversees production, sales and distribution of Revenue Magazine. She also co-hosts the popular Affiliate Thing podcast with Affiliate Summit co-founder Shawn Collins and is part of the GeekCast.FM gang. Lisa is a veteran journalist who began her career more than 20 years ago as a professional sports writer in Boston and has also headed the news departments of major high tech news organizations including Wired.com, TechWeb.com, TechTV.com and CRN.com. Her work has also appeared in Rolling Stone, CRM Magazine, PCWeek, MacWeek, Computerworld and InfoWorld.

Lisa is a frequent speaker at industry events including Affiliate Summit, Web 2.0, Ad:Tech, LinkShare Symposium, Online Market World, and eComXpo. She has won several journalism awards and most recently won LinkShare’s Golden Link Award as Performance Marketing’s Most Vocal Advocate. She was also recently elected to the formation advisory board of the Performance Marketing Alliance.