Louis heads Pheedo's ad sales team and oversees relationships with key advertisers including Adobe, Cisco, Microsoft and Dell. Prior to Pheedo, Louis played key online media buying and strategy roles at 24/7 Media, Sift Technologies, and, most recently NetHawk. At NetHawk Louis developed strategic online advertising initiatives and spearheaded all online media buying for software clients including Microsoft, Hyperion, and VeriSign.

Louis is an early RSS advertising pioneer. In August 2003, he was among the first to conduct a successful RSS ad campaign for a Fortune 500 advertiser.