Michael Brito is a Social Media Strategist for Intel Corporation focusing on the consumer segment. He blogs, communicates and builds relationships with other people. He uses Twitter actively. He believes that marketing is good; and if you love your customers they'll love you back and tell other people about it. He believes that business results are critical but should not be the driving force behind connecting with people. He believes in being real, authentic and human. He believes that consumers are real people with real passions; and that marketers should start treating them that way. He is a recovering direct marketer and has worked for companies such as Sony Electronics, Hewlett Packard and Yahoo! He is on the Interim Board of Directors for the Social Media Club; a member of the Blog Council and sometimes even blogs there. He is also the founder of Conversations Matter (yet another blog about social media).