Muhammad Saleem has been actively participating in, and writing about, various social media communities for over 3 years now. In the process he has written for a large number of high profile sites including Pronet Advertising, CenterNetworks, TechCrunch, Search Engine Land, ProBlogger, CopyBlogger, Read/WriteWeb, Mashable, and others, both in an academic sense (on how to understand the anthropology of these communities) and from a marketing standpoint. He has also been interviewed by multiple radio shows and marketing-related blogs/sites on topics related to social media. Muhammad regularly speaks at conferences on the subjects of social media optimization and marketing and their increasing importance to businesses at all levels.