Susan Getgood is a marketing & social media consultant who is also a huge science fiction and fantasy fan, especially of the Whedonverse and Battlestar Galactica. Sites related to those fandoms was where she got much of her initial information about the strike, and formed the initial inspiration for the Writers Strike panels. She has been involved in online marketing since the early 90s, and watched the web evolve from the first browsers to the interactive communities we participate in today. Since 2004, her firm GetGood Strategic Marketing has been advising organizations of all shapes and sizes on integrated social media and marketing strategies that will help them meet their customers online, build their brands and drive revenue. Prior to that, Susan was a senior marketing executive at an Internet software company. She writes two blogs, Marketing http://getgood.typepad.com/ Roadmaps and Snapshot Chronicles http://snapshotchronicles.com and contributes to a number of group blogs. In 2008, Susan was named a Fellow of the Society for New Communications Research http://www.sncr.org.